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Department of Management and Marketing




Message from the Department Chair

Tahar Ayed, PhD

Chair, Management and Marketing Department

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Dear Future Leaders and Entrepreneurs,


On behalf of our Management and Marketing department, we are thrilled to welcome you to our vibrant community of passionate learners and future business entrepreneurs! Today, the Saudi business environment is undergoing a thrilling transformation, especially with Vision 2030 driving economic growth and diversification.


Department Objectives

1- To cultivate students with keen analytical and critical thinking skills to address complex issues from various angles.
2- To empower students with industry-relevant technology and practical skills, preparing them to tackle real-world business challenges.
3- To motivate graduate and undergraduate students to actively engage in professional life and contribute meaningfully to the social well-being.
4- To encourage faculty and students to conduct research that directly benefits the local community and fosters local and regional economic growth.
5- To develop partnerships with industry leaders to tackle management challenges with innovative solutions and foster creative problem-solving abilities.


Department Programs


Bachelor of Marketing - General Track

Bachelor of Marketing - Digital Marketing Track

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