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​Programs

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The Professional Diploma in Business Administration equips the candidates with the essential knowledge and a set of professional skills required to successfully address the challenges of business management across various disciplines. In order to train students to conduct business in an efficient, progressive, effective, and profitable manner, a variety of intensive workshops, realistic hands-on exercises, case studies, scenarios, and assignments are offered.​ The program provides systematic professional guidance on how to organize, prioritize, and delegate tasks, including utilizing several technological tools to increase managerial effectiveness and efficiency. It also develops the students 'awareness of potential risks that businesses face in order to enable them to confidently address those risks.​


​​​The successful completion of this Diploma will enhance students' knowledge and ability to:

  • Understand the different management styles;
  • Differentiate between Leadership and Management;
  • Resolve any conflict or disagreement in business communication;
  • Delegate without micromanagement;
  • Create a successful marketing plan and use an effective marketing strategy;
  • Identify budget categories.
  • Develop an effective risk management plan.
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​​​​​​​​​​​​Do​​ ​In alignment with the mission and vision of Dar Al-Hekma University and the Continuing Education Department, the Graphic Design Program provides students with a high-quality market-driven practical education that will enable them to fulfill the needs of the industry and the marketplace. All of the courses are created to engage students and to help them learn relevant and current industry standards and practices. Students gain practical skills in design software and basic visual communication that will provide graphic design solutions within the local marketplace. The courses provide also a flexible alternative to attaining practical skills outside the traditional college setting by offering courses during the day, at night, and on the weekend on either a full-time or a part-time basis.


Learning Outcomes:

​Students will be able to:

  • Demonstrate proficiency in design principles;
  • Develop an understanding of the design process;
  • Demonstrate proficiency in technical skills;
  • Apply terminology used in the graphic design industry to verbal assessment skills;
  • Demonstrate proficiency in communication and presentation skills;
  • Produce graphic design solutions to visual communication problems;
  • Uphold ethical standards as a visual communicator.​

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We give you the tools to become a smart and capable player on the digital stage. When you're done, you'll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge, of your career, of the brand new Certified Digital Marketing Professional that is you.

Here is what you need to know:

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) with Google Ads
  • YouTube and Display Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy
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