Sign In

Bachelor of Marketing

(Digital Marketing Track)

 

​​​​​Digital Marketing Track Overview

The track of​ Digital Marketing​, which is verified by the Digital Marketing Institute (DMI)​, is an advantage that the marketing program is happy to offer to students. Graduates will be digitally equipped to succeed in today's e-business environment while capitalizing on their major in marketing. As the world is going digital, this track aligns with the latest advancements in both business and technology. Through their track courses, students will be able to analyze data and make viable marketing decisions related to the cases being studied. Furthermore, they will be exposed to real situations from local companies in the market through course projects. Once completed, they will be eligible to receive the Certified Digital Marketing Associate (CDMA).​​

​​​​​​Admission Requirements


​​​​​ Programs​​
​​Linguaskill ​Score​​
Required ​Certificate Percentage​​
Qudurat Test Score​​​
​Othe Admission Requirement
Bachelor of ​Marketing
(Digital ​Marketing Track)
​162 or above
​80%
​65%
​​None​
For further details about admissions,​ click here​.

​​​​ Learning Outcomes

Upon successful completion of this program, graduates will be able to: ​

​​Knowledge

  • Explain concepts, principles, and practices related to Business. 
  • Identify the impact of marketing in business and society within the national and international environments.

Skills

  • Analyze challenges and complexities related to business in order to manage and make decisions in the national and global business environment.
  • Use techniques and methods of inquiry to collect, manage, and interpret data that would support strategic decisions.
  • Demonstrate effective written and oral communication skills.
  • Apply the concepts of consumer behavior, branding, marketing communications, marketing research, digital marketing, and marketing strategy to formulate, implement, and evaluate competitive marketing strategies and plans. ​

Values​

  • Demonstrate an understanding of community engagement and professional, ethical, and legal responsibilities. ​
  • Work collaboratively as a team member or a leader in activities related to the program discipline.​



Plan of Study

​Year One
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 1301Introduction to
business​
3BACC 1301Principles of Finance
Accounting
3
MATH 1301College Algebra3BMGT 1301Principles of
Management
3
BMKT 1301Principles of
Marketing Management
3BECO 1201Principles of
Microeconomics
2
COMM 1301Communication skills I3MATH 1303Calculus3
ICTC 1301Information and Communication
Technology
3BBIS 1310
Information Systems Foundations ​
3
ARAB xxxxArabic Studies3ISLS xxxxIslamic Studies3
Total Credit Hours 18 Total Credit Hours 17
Year Two
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BACC 2301Principles of Managerial
Accounting
3BBUS 2302Quantitative Analysis
for Management
3
BECO 2301Principles of
Microeconomics
3BFIN 2302Financial Management3
BMGT 2302Human Resources
Management
3MKTG 2301Advanced Marketing2
BSTA 2301Statistics for
Business
3BMGT 2301Principals of Organizational
Behavior
3
ARTS xxxxArts and Design2LOGC 1201Introduction to Artificial Intelligence ​
2
COMM 1302Communication Skills II3XXXX xxxxRequired General Ed Electives
(HUMB, NASC, SBSC)
3
Total Credit Hours 17 Total Credit Hours 16
Year Three
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BMGT 3301International Business
Management
3BMGT 3304Strategic Management3
BMGT 3201Legal Environmental
of Business
3DMKT 3302​
Social Media Marketing Campaigns3
BBUS 3302Research Methodology3DMKT 3303​
Big Data for Business Intelligence 2
DMKT 3301
Introduction to Digital Marketing ​
3EMOI 1201Emotional Intelligence3
ENTR 3301Entrepreneurship and
Design Thinking
3ISLS xxxxIslamic Studies3
ARAB xxxxArabic Studies
3XXXX xxxxRequired General Ed
Electives (HUMB, NASC, SBSC)
3
Total Credit Hours 18 Total Credit Hours 17
Year Four
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 4301Business Ethics and
Social Responsibility
3DMKT 4306​
Mobile Marketing 3
DMKT 4304​
Digital Marketing Analytics 3
MKTG 4308Internship: Digital ​Marketing3
DMKT 4305​
Digital Consumer Engagement3XXXX xxxxSchool/Program
Elective
3
BBBF 1101Basic Body and
Brain Fitness
1XXXX xxxxFree Elective3
ISLS xxxxIslamic Studies
2
XXXX xxxx
Free Electives3
Total Credit Hours
15
Total Credit Hours
12
​​

​​​​Career Prospects​

TheThe program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, but not limited to: ​

  • ​Social Media Specialist
  • Search Engine Optimization (SEO) Specialist
  • Digital Marketing Specialist
  • Content Marketing Specialist
​​
​​

​​​ Digital Marketing​ Course Description​


DMKT 3301 Introduction to Digital Marketing

This course introduces the Internet marketplace and the importance of a company’s online presence. It also covers major digital platforms and online branding. The course focuses on the use of the different online tools to reach consumers, increase competitiveness and to develop a customer focus Core Courses Description

DMKT 3302 Social Media Marketing Campaigns

This course introduces a systematic approach for developing and managing social media campaigns. It emphasizes the four stages of a campaign, listening, design and engagement, implementation and monitoring, and evaluation. The course also focuses on the factors contributing to the development of local and global social media campaigns.

DMKT 3303 Big Data for Business Intelligence

This course introduces the concept of network analysis and its relationship to social network and digital marketing. It focuses on the basic elements of the social network, their development and impact on companies. The course also emphasizes the use of data in industry social network analysis and decision making.

DMKT 4304 Digital Marketing Analytics

This course introduces the different tools used to evaluate the effectiveness of a brand’s digital marketing strategies based on consumer engagement. It also focuses on data acquisition and evaluation using digital tools to help marketers achieve their marketing goals.

DMKT 4305 Digital Consumer Engagement

This course introduces the concept of digital consumer engagement. It emphasizes the psychology behind consumers’ online interaction with brands in various digital platforms. The course focuses on use of quantitative and qualitative research tools to investigate digital consumer engagement to make successful marketing decisions.

DMKT 4306 Mobile Marketing

This course introduces the concept and importance of mobile marketing in today’s business. It focuses on the basic elements and the strategic implementation of mobile marketing to meet business goals. The course also covers industry analysis and contemporary business mobile applications and practices in diverse industries.

Dr. Adel Mohammad S. Al Otaibi

Assistant Professor

Hekma School of Business and Law

Ms. Nora Nafez Al-Jindi

Director - Lecturer

Hekma School of Business and Law

Key Facts

Program Name

Bachelor of Marketing


Current number of students

74


Number of graduates

183


Employability statistic

69.2%

Ms. Nora Nafez Aljindi

Director, Marketing Program


MBA, Business Administration, American University of Beirut, Lebanon, 2004

BBA, Business Administration, American University of Beirut, Lebanon, 2001

For an optimal experience please
rotate your device to portrait mode