Digital Marketing Track Overview
The track of Digital Marketing, which is verified by the Digital Marketing Institute (DMI), is an advantage that the marketing program is happy to offer to students. Graduates will be digitally equipped to succeed in today's e-business environment while capitalizing on their major in marketing. As the world is going digital, this track aligns with the latest advancements in both business and technology. Through their track courses, students will be able to analyze data and make viable marketing decisions related to the cases being studied. Furthermore, they will be exposed to real situations from local companies in the market through course projects. Once completed, they will be eligible to receive the Certified Digital Marketing Associate (CDMA).
Admission Requirements
Programs
| Linguaskill Score
| Required Certificate Percentage
| Qudurat Test Score
| Othe Admission Requirement
|
---|
Bachelor of Marketing (Digital Marketing Track)
| 162 or above
| 80%
| 65%
| None
|
For further details about admissions, click here.
Learning Outcomes
Upon successful completion of this program, graduates will be able to:
Knowledge
-
Explain concepts, principles, and practices related to Business.
-
Identify the impact of marketing in business and society within the national and international environments.
Skills
-
Analyze challenges and complexities related to business in order to manage and make decisions in the national and global business environment.
-
Use techniques and methods of inquiry to collect, manage, and interpret data that would support strategic decisions.
-
Demonstrate effective written and oral communication skills.
-
Apply the concepts of consumer behavior, branding, marketing communications, marketing research, digital marketing, and marketing strategy to formulate, implement, and evaluate competitive marketing strategies and plans.
Values
-
Demonstrate an understanding of community engagement and professional, ethical, and legal responsibilities.
-
Work collaboratively as a team member or a leader in activities related to the program discipline.
Plan of Study
Year One |
---|
Semester – Fall |
Semester – Spring |
---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
BBUS 1301 | Introduction to business
| 3 | BACC 1301 | Principles of Finance Accounting | 3 |
MATH 1301 | College Algebra | 3 | BMGT 1301 | Principles of Management | 3 |
BMKT 1301 | Principles of Marketing Management | 3 | BECO 1201 | Principles of Microeconomics | 2 |
COMM 1301 | Communication skills I | 3 | MATH 1303 | Calculus | 3 |
ICTC 1301 | Information and Communication Technology | 3 | BBIS 1310
| Information Systems Foundations
| 3 |
ARAB xxxx | Arabic Studies | 3 | ISLS xxxx | Islamic Studies | 3
|
Total Credit Hours |
18 |
Total Credit Hours |
17 |
Year Two |
---|
Semester – Fall |
Semester – Spring |
---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
BACC 2301 | Principles of Managerial Accounting | 3 | BBUS 2302 | Quantitative Analysis for Management | 3 |
BECO 2301 | Principles of Microeconomics | 3 | BFIN 2302 | Financial Management | 3 |
BMGT 2302 | Human Resources
Management | 3 | MKTG 2301 | Advanced Marketing | 2 |
BSTA 2301 | Statistics for
Business | 3 | BMGT 2301 | Principals of Organizational Behavior | 3 |
ARTS xxxx | Arts and Design | 2 | LOGC 1201 | Introduction to Artificial Intelligence
| 2 |
COMM 1302 | Communication Skills II | 3 | XXXX xxxx | Required General Ed Electives (HUMB, NASC, SBSC) | 3 |
Total Credit Hours |
17 |
Total Credit Hours |
16 |
Year Three |
---|
Semester – Fall |
Semester – Spring |
---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
BMGT 3301 | International Business Management | 3 | BMGT 3304 | Strategic Management | 3 |
BMGT 3201 | Legal Environmental
of Business | 3 | DMKT 3302
| Social Media Marketing Campaigns | 3 |
BBUS 3302 | Research Methodology | 3 | DMKT 3303
| Big Data for Business Intelligence | 2 |
DMKT 3301
| Introduction to Digital Marketing
| 3 | EMOI 1201 | Emotional Intelligence | 3 |
ENTR 3301 | Entrepreneurship and
Design Thinking | 3 | ISLS xxxx | Islamic Studies | 3 |
ARAB xxxx | Arabic Studies
| 3 | XXXX xxxx | Required General Ed Electives (HUMB, NASC, SBSC) | 3 |
Total Credit Hours |
18 |
Total Credit Hours |
17 |
Year Four |
---|
Semester – Fall |
Semester – Spring |
---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
BBUS 4301 | Business Ethics and Social Responsibility | 3 | DMKT 4306
| Mobile Marketing | 3 |
DMKT 4304
| Digital Marketing Analytics | 3
| MKTG 4308 | Internship: Digital Marketing | 3 |
DMKT 4305
| Digital Consumer Engagement | 3 | XXXX xxxx | School/Program Elective | 3 |
BBBF 1101 | Basic Body and
Brain Fitness | 1 | XXXX xxxx | Free Elective | 3 |
ISLS xxxx | Islamic Studies
| 2 |
XXXX xxxx
| Free Electives | 3 |
Total Credit Hours
|
15
|
Total Credit Hours
|
12
|
Career Prospects
TheThe program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, but not limited to:
- Social Media Specialist
- Search Engine Optimization (SEO) Specialist
- Digital Marketing Specialist
- Content Marketing Specialist
Digital Marketing Course Description
DMKT 3301 Introduction to Digital Marketing
This course introduces the Internet marketplace and the importance of a company’s online presence. It also covers major digital platforms and online branding. The course focuses on the use of the different online tools to reach consumers, increase competitiveness and to develop a customer focus Core Courses Description
DMKT 3302 Social Media Marketing Campaigns
This course introduces a systematic approach for developing and managing social media campaigns. It emphasizes the four stages of a campaign, listening, design and engagement, implementation and monitoring, and evaluation. The course also focuses on the factors contributing to the development of local and global social media campaigns.
DMKT 3303 Big Data for Business Intelligence
This course introduces the concept of network analysis and its relationship to social network and digital marketing. It focuses on the basic elements of the social network, their development and impact on companies. The course also emphasizes the use of data in industry social network analysis and decision making.
DMKT 4304 Digital Marketing Analytics
This course introduces the different tools used to evaluate the effectiveness of a brand’s digital marketing strategies based on consumer engagement. It also focuses on data acquisition and evaluation using digital tools to help marketers achieve their marketing goals.
DMKT 4305 Digital Consumer Engagement
This course introduces the concept of digital consumer engagement. It emphasizes the psychology behind consumers’ online interaction with brands in various digital platforms. The course focuses on use of quantitative and qualitative research tools to investigate digital consumer engagement to make successful marketing decisions.
DMKT 4306 Mobile Marketing
This course introduces the concept and importance of mobile marketing in today’s business. It focuses on the basic elements and the strategic implementation of mobile marketing to meet business goals. The course also covers industry analysis and contemporary business mobile applications and practices in diverse industries.