Program Overview
The Bachelor of Marketing Program at
Dar Al-Hekma University is designed to provide students with a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are combined through a series of foundation courses and concentration courses that focus not only on “what to do," but also on “how to do it", and a professional field experience which includes projects with real companies and internships. The program keeps its students abreast and up to date with new trends in the field. It also offers a track in digital marketing, taught by experts with demonstrated effectiveness in the field, bringing forth their diverse expertise to equip students with the essential knowledge, skills, and strategies that enable them to thrive in the workplace.
Program Track
Digital Marketing: This track in digital marketing, which is verified by the Digital Marketing Institute, is an advantage that the marketing program is happy to offer to students. Graduates will be digitally equipped to succeed in today's e-business environment while capitalizing on their major in marketing.
Program Mission
Graduating leaders and marketeers equipped with knowledge, skills and values in the multidisciplinary fields of management and marketing within an academic environment that encourages scientific research and community engagement.
Program Goals
- Enable students to apply their knowledge of Marketing theories and concepts to a range of scenarios.
- Equip students with critical thinking, decision making and problem solving skills to be used in the Marketing field..
- Develop students' professional skills that would enable them to meet job market needs. .
- Familiarize students with the ethical, social, cultural and legal issues related to the Marketing profession.
Why Choose this Program at Dar Al-Hekma University?
The Marketing Program helps students build a solid foundation in the field of marketing and guarantees that they:
- Learn from a diverse faculty who offer students holistic and in-depth learning experiences.
- Develop creative, problem-solving, and decision-making skills in the marketing field.
- Closely explore the marketing arena through community projects and field trips.
- Participate in practical projects in collaboration with local and international businesses.
- Cultivate the classroom experience with professional certifications.
- Benefit from a comprehensive internship program that ensures better understanding of local and international business environments.
Bachelor of Marketing Program Admission Requirements
Programs
| TOEFL Score
| Required Certificate Percentage
| Qudurat Test Score
| Othe Admission Requirement
|
|---|
Bachelor of Science in Marketing
| 500
| 80%
| 65%
| None
|
For further details about admissions,
click here
Bachelor of Marketing Program Learning Outcomes
Upon successful completion of this program, graduates will be able to:
Knowledge
-
Explain concepts, principles and practices related to business.
-
Identify the impact of marketing in business and society within the national and international environments.
Skills
- Demonstrate the ability to critically analyze, manage and make decisoins to deal with the challenges and complexities of the national and global business environments.
-
Use techniques and methods of inquiry to collect and interpret data in order to provide information that would support strategic decisions.
-
Demonstrate effective written and oral communication skills.
-
Apply the concepts of marketing to formulate, implement, and evaluate competitive traditional and digital marketing strategies and plans.
Values
-
Demonstrate an understanding of professional, ethical, legal, security, and social issues and responsibilities.
-
Work independently and/or as part of a team.
Bachelor of Marketing Program Plan of Study
|
Year One |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BBUS 1301 | Introduction to
business | 3 | BACC 1301 | Principles of Finance
Accounting | 3 |
| MATH 1301 | College Algebra | 3 | BMGT 1301 | Principles of
Management | 3 |
| BMKT 1301 | Principles of
Marketing Management | 3 | BECO 1201 | Principles of
Microeconomics | 2 |
| COMM 1301 | Communication skills I | 3 | MATH 1303 | Calculus | 3 |
| ICTC 1301 | Information and Communication
Technology | 3 | BBIS 1301 | Business Information
Systems | 3 |
| ARAB xxxx | Arabic Studies | 3 | ISLS xxxx | Islamic Studies | 3 |
|
Total Credit Hours |
18 |
Total Credit Hours |
17 |
|
Year Two |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BACC 2301 | Principles of Managerial
Accounting | 3 | BBUS 2302 | Quantitative Analysis
for Management | 3 |
| BECO 2301 | Principles of
Microeconomics | 3 | BFIN 2302 | Financial Management | 3 |
| BMGT 2302 | Human Resources
Management | 3 | MKTG 2301 | Advanced Marketing | 2 |
| BSTA 2301 | Statistics for
Business | 3 | BMGT 2301 | Principals of Organizational
Behavior | 3 |
| ARTS xxxx | Arts and Design | 2 | LOGC 1201 | Logic and Problem
Solving | 2 |
| COMM 1302 | Communication Skills II | 3 | XXXX xxxx | Required General Ed Electives
(HUMB, NASC, SBSC) | 3 |
|
Total Credit Hours |
17 |
Total Credit Hours |
16 |
|
Year Three |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BMGT 3301 | International Business
Management | 3 | BMGT 3304 | Strategic Management | 3 |
| BMGT 3201 | Legal Environmental
of Business | 3 | MKTG 3306 | Consumer Behavior | 3 |
| BBUS 3302 | Research Methodology | 3 | MKTG 3307 | Marketing Research | 2 |
| MKTG 3304 | Integrated Marketing
Communication | 3 | EMOI 1201 | Emotional Intelligence | 3 |
| ENTR 3301 | Entrepreneurship and
Design Thinking | 3 | ISLS xxxx | Islamic Studies | 3 |
| ARAB xxxx | Arabic Studies | 3 | XXXX xxxx | Required General Ed
Electives (HUMB, NASC, SBSC) | 3 |
|
Total Credit Hours |
18 |
Total Credit Hours |
17 |
|
Year Four |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BBUS 4301 | Business Ethics and
Social Responsibility | 3 | MKTG 4307 | Digital and Social
MediaMarketing | 3 |
| MKTG 4305 | Brand Management and
Strategy | 3 | MKTG 4308 | Internship: Marketing | 3 |
| MKTG 4306 | Marketing Strategy | 3 | XXXX xxxx | School/Program
Elective | 3 |
| BBBF 1101 | Basic Body and
Brain Fitness | 1 | XXXX xxxx | Free Elective | 3 |
| ISLS xxxx | Islamic Studies | 2 |
| XXXX xxxx | Free Electives | 3 |
Total Credit Hours
|
15
|
Total Credit Hours
|
12
|
Bachelor of Marketing Program Career Prospects
The program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, but not limited to:
- Brand manager
- Market research analyst
- Public relations manager
- Events coordinator
- Media account manager/executive
- Marketing strategist
- Business development coordinator
- Digital marketer
Bachelor of Marketing Program Tracks Plan of Study
Digital Marketing Plan of Study
|
Year One |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BBUS 1301 | Introduction to
business
| 3 | BACC 1301 | Principles of Finance
Accounting | 3 |
| MATH 1301 | College Algebra | 3 | BMGT 1301 | Principles of
Management | 3 |
| BMKT 1301 | Principles of
Marketing Management | 3 | BECO 1201 | Principles of
Microeconomics | 2 |
| COMM 1301 | Communication skills I | 3 | MATH 1303 | Calculus | 3 |
| ICTC 1301 | Information and Communication
Technology | 3 | BBIS 1310
| Information Systems Foundations
| 3 |
| ARAB xxxx | Arabic Studies | 3 | ISLS xxxx | Islamic Studies | 3
|
|
Total Credit Hours |
18 |
Total Credit Hours |
17 |
|
Year Two |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BACC 2301 | Principles of Managerial
Accounting | 3 | BBUS 2302 | Quantitative Analysis
for Management | 3 |
| BECO 2301 | Principles of
Microeconomics | 3 | BFIN 2302 | Financial Management | 3 |
| BMGT 2302 | Human Resources
Management | 3 | MKTG 2301 | Advanced Marketing | 2 |
| BSTA 2301 | Statistics for
Business | 3 | BMGT 2301 | Principals of Organizational
Behavior | 3 |
| ARTS xxxx | Arts and Design | 2 | LOGC 1201 | Introduction to Artificial Intelligence
| 2 |
| COMM 1302 | Communication Skills II | 3 | XXXX xxxx | Required General Ed Electives
(HUMB, NASC, SBSC) | 3 |
|
Total Credit Hours |
17 |
Total Credit Hours |
16 |
|
Year Three |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BMGT 3301 | International Business
Management | 3 | BMGT 3304 | Strategic Management | 3 |
| BMGT 3201 | Legal Environmental
of Business | 3 | DMKT 3302
| Social Media Marketing Campaigns | 3 |
| BBUS 3302 | Research Methodology | 3 | DMKT 3303
| Big Data for Business Intelligence | 2 |
DMKT 3301
| Introduction to Digital Marketing
| 3 | EMOI 1201 | Emotional Intelligence | 3 |
| ENTR 3301 | Entrepreneurship and
Design Thinking | 3 | ISLS xxxx | Islamic Studies | 3 |
| ARAB xxxx | Arabic Studies
| 3 | XXXX xxxx | Required General Ed
Electives (HUMB, NASC, SBSC) | 3 |
|
Total Credit Hours |
18 |
Total Credit Hours |
17 |
|
Year Four |
|---|
|
Semester – Fall |
Semester – Spring |
|---|
Course Code |
Course Title |
Credit Hours |
Course Code |
Course Title |
Credit Hours |
| BBUS 4301 | Business Ethics and
Social Responsibility | 3 | DMKT 4306
| Mobile Marketing | 3 |
DMKT 4304
| Digital Marketing Analytics | 3
| MKTG 4308 | Internship: Digital Marketing | 3 |
DMKT 4305
| Digital Consumer Engagement | 3 | XXXX xxxx | School/Program
Elective | 3 |
| BBBF 1101 | Basic Body and
Brain Fitness | 1 | XXXX xxxx | Free Elective | 3 |
| ISLS xxxx | Islamic Studies
| 2 |
XXXX xxxx
| Free Electives | 3 |
Total Credit Hours
|
15
|
Total Credit Hours
|
12
|
