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Bachelor of Marketing

 

​​​​Program Overview 

​The Bachelor of Marketing Program at Dar Al-Hekma University is designed to provide students with a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are combined through a series of foundation courses and concentration courses that focus not only on “what to do," but also on “how to do it", and a professional field experience which includes internships and projects with real companies. The program keeps its students abreast and up to date with new trends in the field. It also offers a track in digital marketing, taught by experts with demonstrated effectiveness in the field, bringing forth their diverse expertise to equip students with the essential knowledge, skills, and strategies that enable them to thrive in the workplace. The Department also offers a ​bachelor's degree in marketing - Digital Marketing Trake​.
For those interested in scholarships, Dar Al-Hekma University is pleased to offer a variety of different scholarships and educational loans

Program Mission

Graduating marketeers equipped with the knowledge, skills, and values required in the marketing field within an academic environment that encourages scientific research and community engagement.​

Program Goals

  • Enable students to apply their knowledge of Marketing theories and concepts to a range of scenarios.
  • Equip students with critical thinking, decision making,​ and problem-solving skills to be used in the Marketing field.​
  • Develop students' professional skills that would enable them to meet job market needs.
  • Familiarize students with the ethical, social, cultural, and legal issues related to the Marketing profession.

Why ​​Choose the Marketing Program​ at Dar Al-Hekma University?

  • ​Learn from a diverse faculty who offer students  holistic and in-depth learning experiences.
  • Develop creative, problem-solving, and decision-making skills in the marketing field.
  • Closely explore the marketing arena  through community projects and field trips.
  • Participate in practical projects in collaboration with local and international businesses.
  • Cultivate the classroom experience with professional certifications.
  • Benefit from a comprehensive internship program that ensures a better understanding of local and international business environments. 


​​​Admission Requirements


​​​​​ Programs​​
​​Linguaskill Score​​
Required ​Certificate Percentage​​
Qudurat Test Score​​​
​Othe Admission Requirement
Bachelor of ​Marketing
  • ​Digital Marketing Track
​162 or above​
​80%
​65%
​None​
For further details about admissions,​ click here.



​ Learning Outcomes

Upon successful completion of this program, graduates will be able to: ​

​​Knowledge

  • Explain concepts, principles and practices related to Business. /span>
  • Identify the impact of marketing in business and society within the national and international environments.

Skills

  • Demonstrate the ability to critically analyze, manage and make decisions to deal with the challenges and complexities of the national and global business environment.
  • Use techniques and methods of inquiry to collect, manage and interpret data that would support strategic decisions.
  • Demonstrate effective written and oral communication skills.
  • Apply the concepts of consumer behavior, branding, marketing communications, marketing research, digital marketing, and marketing strategy to formulate, implement, and evaluate competitive marketing strategies and plans. ​

Values​

  • Demonstrate an understanding of community engagement​ and professional, ethical, and legal responsibilities. ​
  • Work independently and/or as part of a team

Plan of Study​



​​Year One
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 1301Introduction to
business
3BACC 1301Principles of Finance
Accounting
3
MATH 1301College Algebra3BMGT 1301Principles of
Management
3
BMKT 1301Principles of
Marketing Management
3BECO 1201Principles of
Microeconomics
2
COMM 1301Communication skills I3MATH 1303Calculus3
ICTC 1301Information and Communication
Technology
3BBIS 1301Business Information
Systems
3
ARAB xxxxArabic Studies3ISLS xxxxIslamic Studies3
Total Credit Hours 18 Total Credit Hours 17
Year Two
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BACC 2301Principles of Managerial
Accounting
3BBUS 2302Quantitative Analysis
for Management
3
BECO 2301Principles of
Microeconomics
3BFIN 2302Financial Management3
BMGT 2302Human Resources
Management
3MKTG 2301Advanced Marketing2
BSTA 2301Statistics for
Business
3BMGT 2301Principals of Organizational
Behavior
3
ARTS xxxxArts and Design2LOGC 1201Logic and Problem
Solving
2
COMM 1302Communication Skills II3XXXX xxxxRequired General Ed Electives
(HUMB, NASC, SBSC)
3
Total Credit Hours 17 Total Credit Hours 16
Year Three
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BMGT 3301International Business
Management
3BMGT 3304Strategic Management3
BMGT 3201Legal Environmental
of Business
3MKTG 3306Consumer Behavior3
BBUS 3302Research Methodology3MKTG 3307Marketing Research2
MKTG 3304Integrated Marketing
Communication
3EMOI 1201Emotional Intelligence3
ENTR 3301Entrepreneurship and
Design Thinking
3ISLS xxxxIslamic Studies3
ARAB xxxxArabic Studies3XXXX xxxxRequired General Ed
Electives (HUMB, NASC, SBSC)
3
Total Credit Hours 18 Total Credit Hours 17
Year Four
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 4301Business Ethics and
Social Responsibility
3MKTG 4307Digital and Social
MediaMarketing
3
MKTG 4305Brand Management and
Strategy
3MKTG 4308Internship: Marketing3
MKTG 4306Marketing Strategy3XXXX xxxxSchool/Program
Elective
3
BBBF 1101Basic Body and
Brain Fitness
1XXXX xxxxFree Elective3
ISLS xxxxIslamic Studies2
XXXX xxxxFree Electives3
Total Credit Hours
15
Total Credit Hours
12
​​

​​Career Prospects​​

TheThe program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, but not limited to: ​

  • ​Brand manager
  • Market research analyst
  • Public relations manager
  • Events coordinator
  • Media account manager/executive
  • Marketing strategist
  • Business development coordinator
  • Digital marketer​

Dr. Adel Mohammad S. Al Otaibi

Assistant Professor

Hekma School of Business and Law

Ms. Nora Nafez Al-Jindi

Director - Lecturer

Hekma School of Business and Law

Key Facts

Program Name

Marketing


Academic Degree

Bachelor


Credit Hours

130


Program Length

4 Years


Mode of study

Full time

Ms. Nora Nafez Aljindi

Director, Marketing Program


MBA, Business Administration, American University of Beirut, Lebanon, 2004

BBA, Business Administration, American University of Beirut, Lebanon, 2001

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