In today's world, having digital marketing presence is no longer a choice. In order to stay competitive, companies must compete on all types of media platforms to gain and maintain their customers. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing.

Here are some important facts about Digital Marketing:

• It is the primary preference for businesses almost everywhere around the world.
• It allows companies to easily track and monitor their campaigns.
• It makes it easy for companies to track their campaigns, which allows them to adapt and drive better results.
• Companies can ensure the content they are delivering is consumed by the right audiences.
• Allows companies to compete by exposing them to a wider audience on a much smaller advertising budget. Allowing companies to make more efficient and smarter choices.
• It allows for companies to their customer's actions, this will allow for better insights into customer's behavior.
• Analytics allows companies to know their customers well in order to cater to their needs, and wants.
• It allows for dissection of huge demographics reducing them to targeted information that allows for focus on targeted consumers.