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Bachelor of Visual Communication


 

​Program Overview

The Department of Visual Communication at Dar Al-Hekma University embraces contemporary and traditional design methodologies in practice, teaching, and research. It instills in its graduates the aspiration to advance themselves in education and the professional fields. It also seeks to foster an indigenous culture of design, conveying to students the responsibility to shape the future of visual communication in the region and the world. It also prepares students to the job market through real life projects and constant collaboration with industry professionals and entrepreneurs. Graduates of the program gain practical artistic knowledge, which enables them to be in key positions in the job market.​ The department also offers two tracks leading to bachelor’s degrees: namely, a bachelor’s degree in visual communication - graphic design track and a bachelor’s degree in visual communication - motion graphics track. Students have the opportunity to benefit from different types of undergraduate scholarships.


Program Tracks

  • Graphic Design: Students majoring in graphic design learn both traditional art and modern design processes and are exposed to real-life production projects that promote relevant industry experience.
  • Motion Graphics: Students in the motion graphics track develop skills in digital motion-based visual communication through learning techniques such as 3D compositing, motion tracking, and 2D animation.​

Program Mission

Graduating professionals equipped with design thinking, leadership, and research skills in the field of Visual Communication to foster creativity and sustainability.​

​​​​​​​​Program Goa​ls

  • Enrich the visual communication profession by graduating qualified professionals in the field of visual communication.
  • Increase research opportunities in the area of visual communication.
  • Obtain national accreditation from the NCAAA for the visual communication program.
  • Promote the visual communication profession in the community.

Why Choose this Bachelor program at Dar Al-Hekma University?

  • The Department of Visual Communication at Dar Al-Hekma is the first of its kind in Saudi Arabia and is recognized throughout the Kingdom for producing graduates who are ready to compete in the exciting and demanding job market. The dynamic curricula of the program focus on developing resourceful and successful design professionals with great insights in the world of visual arts.
  • The Mac labs, the latest software programs, the printmaking studios and the in-house digital printing services provide students with the appropriate facilities needed for their success.
  • The program develops students' conceptions of the market by examining real company projects, and enhances their confidence and their social and artistic skills, which they very much need to compete in the global market.
  • The program covers a diverse range of design areas including graphic design, animation, illustrations, printmaking, photography and typography.
  • The program is taught by a team of professional instructors and researchers, who are experts in their chosen fields.
  • Students benefit from a variety of talks and workshops presented by external professionals. They are also regularly engaged with the community, where they participate in various competitions industrial-linked projects and exhibitions, to be well prepared for the field of design.
​

​Admission Requirements

​​​​​
​​​​​ Programs​
​​T​OEFL Score​​
 Required ​Certificate Percentage​​
 Qudurat Test Score​​​
​Othe Admission Requirement
​Bachelor of Design ​​in Visual Communication
​500
​80%
​65%
None​


For further details about admissions, click here​

​Learing Outcomes
​​​

    ​On successful completion of this program, graduates will be able to:
    ​

    ​Knowledge

    • ​​​​​Discuss history theories, principles, and best practices to develop visual communication design. 
    • Demonstrate understanding of the sociocultural and economic issues encountered in the design profession in contemporary societies. 
    • Identify the process of critical, strategic, and conceptual thinking that meets local and global visual communication design standards.​
     

    Skills

    • Determine theories and design thinking strategies including problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping to solve design problems. ​
    • Demonstrate emotional intelligence through visual communication and team player skills. 
    • Apply current industry standard technologies in the development and final production of visual communication across a variety of media. 
    •  Create original artwork for creative design solutions. ​


    Values

    • ​Consider ethical standards, social responsibility, and community engagement as visual communicators. 
    • Practice self-and life-long learning in the visual communication field.  ​


Plan of Study​



​​Year One 
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

COMM 1301 Communication Skills I3COMM 1302Communication Skills II3
ICTC 1301Information & Communication
Technology		3ARAB xxxxArabic Studies3
EMOI 1201Emotional Intelligence2ARTS xxxxArt & Design2
HART 1301Survey of World Art I3HART 1302Survey of World Art II3
FDSG 1301Fundamentals of Drawing3FDSG 1303Introduction to 3D Design3
FDSG 1302Fundamentals of Design3FDSG 1304Illustration Styles
and Techniques		3
Total Credit Hours 17 Total Credit Hours 17
Year Two
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

BBBF 1101Basic Body & Brain Fitness1ISLS xxxxIslamic Studies 2
ARAB xxxxArabic Studies 3XXXX xxxxRequired General Ed
Electives (HUMN,
NASC,SBSC)		3
HART 2301Visual Communication Theory3XXXX xxxxFree Elective Course3
VLCD 2302Typography I: Latin
Typography		3HART 2302Modern Visual Communication
Theory 		3
VLCD 2310Introduction to 4D Design3VLCD 2310Typography II: Arabic
Typography		3
VLCD 2311Introduction to Digital
Illustration		3VLCD 2311Introduction to Digital
Photography		3
Total Credit Hours 16 Total Credit Hours 17
Year Three
Semester – Fall Semester – Spring Semester – Summer

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

ISLS xxxxIslamic Studies 3ENTR 3301 Entrepreneurship &
Design Thinking		3VLCD 3305Internship3
LOGC 1201 Logic and Problem Solving2VLCD 3307Web-based Design3
XXXX xxxx Required General
Ed Electives
(HUMN, NASC,SBSC)		3VLCD 3308Islamic Design3
HART 3301Research and
Writing for
the Creative Arts		3GRDS 3601Graphic Design
Studio II		6
VLCD 3306Typography III:
Type Design		3
GRDS 3304Graphic Design
Studio I		3
Total Credit Hours 17 Total Credit Hours 15 Total Credit Hours 3
Year Four 
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

ISLS xxxx Islamic Studies 3XXXX xxxxFree Elective3
XXXX xxxx School / Program
Elective		3XXXX xxxx School / Program
Elective		3
GRDS 4402Capstone I: Graphic
Design Thesis		4GRDS 4403Graphic Design Portfolio3
GRDS 4501Graphic Design
Studio III		5GRDS 4403Capstone II: Graphic
Design Project		4
Total Credit Hours 15 Total Credit Hours 13

Career Prospects

​​​​​​
The program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, 
but not limited to:

Graphic Design:

  • Graphic Designer
  • Corporate in-house designer
  • Advertising art director
  • Advertising artist
  • Advertising designer
  • Advertising illustrator
  • Advertising layout designer
  • Biological illustrator
  • Brand development designer
  • Cartoonist
  • Catalog illustrator
  • Commercial artist
  • Computer animator
  • Computer graphics specialist
  • Commercial artist
  • Computer animator
  • Computer graphics specialit
  • Digital image artist
  • Digital production artist
  • Electronic games designer
  • Interactive designer
  • Packaging designer
  • Packaging production artist
  • Photo editor
Motion Graphics:
  • Motion graphics designer
  • Character designer
  • Video editor
  • 2d animator/2d character animator
  • Audio/sound editor
  • Visual effect artist
  • Stop motion artist
  • Documentary filmmaker
  • Animation illustrator
  • Storyboard artist
  • Filmmaker
  • Copy writer
  • Concept developer
  • Compositor
  • Production designer
  • Scriptwriter  
  • Interactive multimedia designer 
  • Website designer 
  • Application designer 

​​

​​​​​​​​​​Bachelor of Graphic Design Track Plan of Study


Year Three
Semester – Fall Semester – Spring Semester – Summer

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

ISLS xxxxIslamic Studies 3ENTR 3301 Entrepreneurship &
Design Thinking		3VLCD 3305Internship3
LOGC 1201 Logic and Problem Solving2VLCD 3307Web-based Design3
XXXX xxxx Required General
Ed Electives
(HUMN, NASC,SBSC)		3VLCD 3308Islamic Design3
HART 3301Research and
Writing for
the Creative Arts		3GRDS 3601Graphic Design
Studio II		6
VLCD 3306Typography III:
Type Design		3
GRDS 3304Graphic Design
Studio I		3
Total Credit Hours 17 Total Credit Hours 15 Total Credit Hours 3
Year Four 
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

ISLS xxxx Islamic Studies 3XXXX xxxxFree Elective3
XXXX xxxx School / Program
Elective		3XXXX xxxx School / Program
Elective		3
GRDS 4402Capstone I: Graphic
Design Thesis		4GRDS 4403Graphic Design Portfolio3
GRDS 4501Graphic Design
Studio III		5GRDS 4403Capstone II: Graphic
Design Project		4
Total Credit Hours 15 Total Credit Hours 13

​​​​​​​​​​Bachelor of Motion Graphic Design Track Plan of Study


Year Three
Semester – Fall Semester – Spring Semester – Summer

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

ISLS xxxxIslamic Studies 3ENTR 3301 Entrepreneurship &
Design Thinking		3VLCD 3305Internship3
LOGC 1201 Logic and Problem Solving2VLCD 3307Web-based Design3
MOGR 3305​ Drawing for Animation3VLCD 3308Islamic Design3
HART 3301Research and
Writing for
the Creative Arts		3MOGR 3306​​
Motion Graphics Studio II6
​VLCD 3306​Typography III:
Type Design		​3​​​xxxx xxxx​
​Required General Ed Electives (HUMN, NASC,SBSC)​
​3​
MOGR 3304​ Motion Graphics Studio I3
Total Credit Hours 17 Total Credit Hours 15 Total Credit Hours 3
Year Four 
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

ISLS xxxx Islamic Studies 3XXXX xxxxFree Elective3
XXXX xxxx School / Program
Elective		3XXXX xxxx School / Program
Elective		3
GRDS 4402Capstone I: Motion Graphics Thesis​
4GRDS 4403Motion Graphic Design Portfolio3
GRDS 4501Motion Graphic Design
Studio III		5GRDS 4403Capstone II: Motion Graphic
Design Project		4
Total Credit Hours 15 Total Credit Hours 13

​

Key Facts

Program Name

Visual Communication

Academic Degree

Bachelor

Credit Hours

130

Program Length

4 Years

Mode of study

Full time

Dr. Tasneem Hassan Kabli

Vice Dean, School of Engineering, Computing & Design; Acting Chair, Interior Design Department

PhD, Design, University Minnesota, USA, 2021

MA, Graphic Design, Suffolk University, USA, 2016

BA, Islamic Art Education, King Abdul Aziz University, KSA, 2007

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