- Determining long-term planning (goals, objectives strategies, etc.) and policies and procedures for the Continuing Education Programs.
- Creating a B2B proposed and building partnership.
- Obtaining accreditation for the CED programs and diplomas.
- Proposing new programs according to market needs.
- Supervising the faculty and administrative staff of the Continuing Education Programs.
- Recommending faculty and staff appointments within the department, and supervising and evaluating them.
- Providing general assignments, determining priorities, and setting policies or approaches for accomplishing goals.
- Preparing needs analysis of the various targeted groups so that programs can be developed to effectively meet those needs.
- Coordinating with program providers to design different programs as per the community needs.
- Determining overall marketing needs and priorities.
- Overseeing the creation of brochures and publications which describe the department.
- Marketing the services and programs offered by the Department to ensure access to members of the appropriate learning community.
- Conducting ongoing program evaluation to ensure optimum results.
- Interpreting, analyzing, modifying, and communicating, as needed, the programs' pricing strategies.
- Preparing and interpreting financial reports to the University management.
- Making key presentations to professionals and other significant community representatives.
- Representing the University and the Department to external constituencies as appropriate.
- Planning strategically for the Continuing Education Department, e.g. envision future market trends.
- Contributing to the effective team management of all relevant issues and opportunities in the Program.