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Bachelors of Marketing

(Digital Marketing Track)

 

​​Program Overview ​

​The Bachelor of Marketing Program at Dar Al-Hekma University is designed to provide students with a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are combined through a series of foundation courses and concentration courses that focus not only on “what to do," but also on “how to do it", and a professional field experience which includes internships and projects with real companies. The program keeps its students abreast and up to date with new trends in the field. It also offers a track in digital marketing, taught by experts with demonstrated effectiveness in the field, bringing forth their diverse expertise to equip students with the essential knowledge, skills, and strategies that enable them to thrive in the workplace.

​​​​Digital Marketing Track Overview

This track in digital marketing, which is verified by the Digital Marketing Institute, is an advantage that the marketing program is happy to offer to students. Graduates will be digitally equipped to succeed in today's e-business environment while capitalizing on their major in marketing. As the world is going digital, this track aligns with the latest advancements in both business and technology. Through their track courses, students will be able to analyze data and make viable marketing decisions related to the cases being studied. Furthermore, they will be exposed to real situations from local companies in the market through course projects. Once completed, they will be eligible to receive the Certified Digital Marketing Associate (CDMA).​

For those interested in scholarships, Dar Al-Hekma University is pleased to offer a variety of different scholarships and educational loans.

Program Mission

Graduating marketeers equipped with the knowledge, skills, and values required in the marketing field within an academic environment that encourages scientific research and community engagement.​

Program Goals

  • Enable students to apply their knowledge of Marketing theories and concepts to a range of scenarios.
  • Equip students with critical thinking, decision-making, and problem-solving skills to be used in the Marketing field.
  • Develop students' professional skills that would enable them to meet job market needs.
  • Familiarize students with the ethical, social, cultural, and legal issues related to the Marketing profession.

Why ​​Choose the Marketing Program​ at Dar Al-Hekma University?

  • ​Learn from a diverse faculty who offer students holistic and in-depth learning experiences.
  • Develop creative, problem-solving, and decision-making skills in the marketing field.
  • Closely explore the marketing arena ​through community projects and field trips.
  • Participate in practical projects in collaboration with local and international businesses.
  • Cultivate the classroom experience with professional certifications.
  • Benefit from a comprehensive internship program that ensures a better understanding of local and international business environments. ​

​​​​​Admission Requirements


​​​​​ Programs​​
​​Linguaskill ​Score​​
Required ​Certificate Percentage​​
Qudurat Test Score​​​
​Othe Admission Requirement
Bachelor of ​Marketing
(Digital ​Marketing Track)
​162 or above
​80%
​65%
​None​
For further details about admissions,​ click here​.

​ Learning Outcomes

Upon successful completion of this program, graduates will be able to: ​

​​Knowledge

  • Explain concepts, principles and practices related to Business. /span>
  • Identify the impact of marketing in business and society within the national and international environments.

Skills

  • Demonstrate the ability to critically analyze, manage and make decisions to deal with the challenges and complexities of the national and global business environment.
  • Use techniques and methods of inquiry to collect, manage and interpret data that would support strategic decisions. ​
  • Demonstrate effective written and oral communication skills.
  • Apply the concepts of consumer behavior, branding, marketing communications, marketing research, digital marketing, and marketing strategy to formulate, implement, and evaluate competitive marketing strategies and plans. ​

Values

  • Demonstrate an understanding of community engagement​ and professional, ethical, and legal responsibilities. ​
  • Work independently and/or as part of a team

Plan of Study

​Year One
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 1301Introduction to
business​
3BACC 1301Principles of Finance
Accounting
3
MATH 1301College Algebra3BMGT 1301Principles of
Management
3
BMKT 1301Principles of
Marketing Management
3BECO 1201Principles of
Microeconomics
2
COMM 1301Communication skills I3MATH 1303Calculus3
ICTC 1301Information and Communication
Technology
3BBIS 1310
Information Systems Foundations ​
3
ARAB xxxxArabic Studies3ISLS xxxxIslamic Studies3
Total Credit Hours 18 Total Credit Hours 17
Year Two
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BACC 2301Principles of Managerial
Accounting
3BBUS 2302Quantitative Analysis
for Management
3
BECO 2301Principles of
Microeconomics
3BFIN 2302Financial Management3
BMGT 2302Human Resources
Management
3MKTG 2301Advanced Marketing2
BSTA 2301Statistics for
Business
3BMGT 2301Principals of Organizational
Behavior
3
ARTS xxxxArts and Design2LOGC 1201Introduction to Artificial Intelligence ​
2
COMM 1302Communication Skills II3XXXX xxxxRequired General Ed Electives
(HUMB, NASC, SBSC)
3
Total Credit Hours 17 Total Credit Hours 16
Year Three
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BMGT 3301International Business
Management
3BMGT 3304Strategic Management3
BMGT 3201Legal Environmental
of Business
3DMKT 3302​
Social Media Marketing Campaigns3
BBUS 3302Research Methodology3DMKT 3303​
Big Data for Business Intelligence 2
DMKT 3301
Introduction to Digital Marketing ​
3EMOI 1201Emotional Intelligence3
ENTR 3301Entrepreneurship and
Design Thinking
3ISLS xxxxIslamic Studies3
ARAB xxxxArabic Studies
3XXXX xxxxRequired General Ed
Electives (HUMB, NASC, SBSC)
3
Total Credit Hours 18 Total Credit Hours 17
Year Four
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 4301Business Ethics and
Social Responsibility
3DMKT 4306​
Mobile Marketing 3
DMKT 4304​
Digital Marketing Analytics 3
MKTG 4308Internship: Digital ​Marketing3
DMKT 4305​
Digital Consumer Engagement3XXXX xxxxSchool/Program
Elective
3
BBBF 1101Basic Body and
Brain Fitness
1XXXX xxxxFree Elective3
ISLS xxxxIslamic Studies
2
XXXX xxxx
Free Electives3
Total Credit Hours
15
Total Credit Hours
12
​​

​​​Career Prospects​

TheThe program equips students with the necessary skills that qualify them for a variety of career paths/jobs in the market including, but not limited to: ​

  • ​Brand manager
  • Market research analyst
  • Public relations manager
  • Events coordinator
  • Media account manager/executive
  • Marketing strategist
  • Business development coordinator
  • Digital marketer​
​​

Dr. Adel Mohammad S. Al Otaibi

Assistant Professor

Hekma School of Business and Law

Ms. Nora Nafez Al-Jindi

Director - Lecturer

Hekma School of Business and Law

Key Facts

Program Name

Bachelor of Marketing - Digital Marketing Track

Academic Degree

Bachelor


Credit Hours

130


Program Length

4 Years


Mode of study

Full time

Ms. Nora Nafez Aljindi

Director, Marketing Program


MBA, Business Administration, American University of Beirut, Lebanon, 2004

BBA, Business Administration, American University of Beirut, Lebanon, 2001

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