(مسار التسويق الرقمي)

​Year One

Semester – Fall

Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

MATH 1301 

College Algebra

3

BSMK 1300

Introduction to Business Administration

3

ISLS XXXX

Islamic Studies

3

BSMK 1301

Principles of Marketing Management

3

ARAB XXXX

Arabic Studies

3

BSBF 1320

Principles of Microeconomics                   

3

COMM 1301

Communication Skills I

3

COMM 1302

Communication Skills II

3

BBBF XXXX

Basic Body and Brain Fitness

1

MATH 1304

Calculus  I                                                       

3

GELE 3301

Leadership and Emotional Intelligence

3

Total Credit Hours

16

Total Credit Hours

15

Year Two

Semester – Fall

Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BSBF 2310

Principles of Financial Accounting           

3

BSBF 2330

Data Analytics and Visualization              

3

BSBF 2321

Principles of Macroeconomics                                                                       

3

BSBF 2340

Financial Management                               

3

BSMK 2303

Business Ethics and Social Responsibility                                                                                                        

3

BSMK 2304

International Business Management                                                                                                                             

3

BSMK 2302

Strategic Human Resource Management  

3

BSBF 2311

Principles of Managerial Accounting 

3

STAT 2301

Statistics                                                       

3

ARAB XXXX

Arabic Studies

3

ENTR 2301

Entrepreneurship and Design Thinking

3

Total Credit Hours

15

Total Credit Hours

18

Year Three

Semester – Fall

Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BSBF 3331

Business Analysis

3

BSMK 3350

Introduction to Digital Marketing

3

BSMK 3340

Service Marketing

3

BSMK 3341

Integrated Marketing Communication                                                                                                           

3

XXXX XXXX

Free Electives

3

BSMK 3442

Brand Management & Strategy

3

GEAI 2301

Introduction to Artificial Intelligence

3

BSMK 3343

Business to Business

3

GERM 3301

Research Methodology

3

BSMK 3344

Internship: Marketing / to be completed in summer                                                      

3

Total Credit Hours

15

Total Credit Hours

15

Year Four

Semester – Fall

Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BSMK 4305

Operation Management                                                                                                              

3

BSMK 4307

Strategic Management                                                               

3

BSMK 4306

Legal Environment of Business                        

3

BSMK 4342

Consumer Behavior

3

XXXX XXXX

School/Program Elective/Track

3

BSMK 4341

Senior Project II                             

3

ISLS XXXX

Islamic Studies

3

XXXX XXXX

School/Program Elective/Track

3

BSMK 4340

Senior Project I                             

3

XXXX XXXX

School/Program Elective/Track

3

Total Credit Hours

15

Total Credit Hours

15