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Course Code:BSBF 2310
Course Name:Principles of Financial Accounting
Credit Hours:3 (3,0)
Prerequisites:BSMK 1300
Course Description:
This course provides students with the fundamentals of financial accounting. It explains accounting concepts, theory and procedures for proprietorships, partnerships and corporations. The course covers the accounting cycle as reflected in the sequence of accounting procedures used to record, classify and summarize accounting information in financial reports. All these topics and other advanced topics of financial accounting are discussed in relation to the Saudi business environment.
Course Code:BSBF 1320
Course Name:Principles of Microeconomics
Credit Hours:3 (3,0)
Prerequisites:None
Course Description:
This course introduces the basic economic concepts related to individual decision makers in the economy: households, businesses and governments. It focuses on the definition of economic problems and market systems and addresses factors of production and public expenditures issues. The course analyzes consumer and firm behaviors in different market structures.
Course Code:BSBF 2311
Course Name:Principles of Managerial Accounting
Credit Hours:3 (3,0)
Prerequisites:BSBF 2310
Course Description:
This course provides an overview of the fundamentals of managerial accounting, with emphasis on the accumulation and usage of cost data. It also covers accounting systems, decision making, cost analysis,
budgeting, management evaluation and control.
Course Code:BSBF 2340
Course Name:Financial Management
Credit Hours:3 (2,2)
Prerequisites:BSBF 2310
Course Description:
This course focuses on the basic theories, concepts and analytical techniques in Financial Management. It focuses on goals, objectives and functions of the financial manager as well as analysis of financial statements. It interprets the different risk and return measures which are deemed to serve as the basis for making financing and investment decisions. The course also emphasizes on financial assets valuation and the evaluation of capital budgeting projects for making investment decisions. All topics are discussed in relation to the Saudi business environment.
Course Code:BSMK 4305
Course Name:Operation management
Credit Hours:3 (3,0)
Prerequisites:BSMK 1300, BSMK 3331
Course Description:
The course provides a broad introduction to operations management and the associated tools and techniques that support the design, planning and improvement of systems or processes. The course develops awareness of the different aspects of operations, including; process flow, scheduling, inventory, layout and risk, and explores ways in which these can be represented to improve business decision making. Students will develop systematic and critical thinking skills essential to understanding, managing and improving operations in a broad range of industries and business contexts.
Course Code:BSBF 2321
Course Name:Principles of Macroeconomics
Credit Hours:3(3,0)
Prerequisites:MATH 1301
Course Description:
This course introduces macroeconomic analysis related to economic relationships. It covers national income accounting and determination, business cycles, aggregate demand, aggregate supply, inflation, unemployment, fiscal and monetary policies, money and banking, economic growth and development, and international trade. It focuses on the characteristics of the Saudi business environment in business
operations.
Course Code:BSBF 2330
Course Name:Data Analytics And Visualization
Credit Hours:3 (2,2)
Prerequisites:STAT 2301
Course Description:
This course aims to provide the necessary tools to analyze statistical information critically. It describes the data analysis process involving collecting, wrangling, mining, and visualizing data. A foundation for employing tools for data visualization and story development is also provided by the course. This course also covers business applications using statistical inference and hypothesis-testing techniques for business problem-solving and decision-making.
Course Code:BSBF 3331
Course Name:Business Analysis
Credit Hours:3 (2,2)
Prerequisites:BSBF 2330
Course Description:
This course provides an overview of business quantitative analysis methods. The course further emphasizes how managers can use this approach to design and control business processes to increase profitability and decrease costs for the organization. Quantitative procedures are introduced through situations that include both problem formulation and technique application integrated with computer software.
Course Code:BSMK 4307
Course Name:Strategic Management
Credit Hours:3 (3,0)
Prerequisites:BSMK 2302, BSMK 2304
Course Description:
This course provides an overview of strategic management concepts and theories, and their importance to the organization, industry and society. It covers the analyses, decisions and actions an organization undertakes in order to create and sustain competitive advantage. It presents an insight into the successful operation of an organization in a complex global economy. This course addresses these operational issues in the Saudi business environment.
Course Code:BSMK 2303
Course Name:
Business Ethics And Social Responsibility
Credit Hours:3 (3,0)
Prerequisites:BSMK 1300, BSMK 1301
Course Description:
This course introduces ethical issues and dilemmas which arise in business contexts. It provides ethical concepts and frameworks that are relevant to resolving business problems. The course covers moral
principles in business, ethical dilemmas and issues facing individuals and organizations, and safeguards to maintain ethics in business.
Course Code:BSMK 1301
Course Name:Principles of Marketing Management
Credit Hours:3 (3,0)
Prerequisites:NONE
Course Description:
This course focuses on marketing principles and the basic marketing decisions facing a firm. It emphasizes the assessment and understanding of the marketplace, marketing strategies, including segmentation, targeting and positioning, product, price, place, and
promotional strategies. The course also provides a framework for understanding and implementing these strategies in the local market.
Course Code:BSMK 4306
Course Name:Legal Environment of Business
Credit Hours:3 (3,0)
Prerequisites:BSMK 1300
Course Description:
The course provides essential information concerning the legal environment in which businesses operate. It introduces legal concepts that affect business activities with emphasis on legal reasoning and problem-solving skills that can be applied in a business context. All the aspects of law covered in this course are examined from both
international and Saudi law perspectives.
Course Code:BSMK 1300
Course Name:Introduction to Business Administration
Credit Hours:3 (3,0)
Prerequisites:None
Course Description:
This course gives an understanding of the aims of business activity and overview of the environment in which business works. All course topics are covered in relation to both the international business environment, in general, and to Saudi business environment, specifically. It outlines major local, regional and international groups within and outside business and their influences on business organizations. It also addresses the different forms of business organizations. The course also covers the main components of a typical business plan.
Course Code:BSMK 2304
Course Name:International Business Management
Credit Hours:3 (3,0)
Prerequisites:BSBF 2321, BSMK 1300
Course Description:
This course focuses on the nature and scope of international business and introduces the three environments in which international business managers must operate. It also provides an understanding of domestic, international, and foreign environments. It addresses the concepts of international business in local market conditions.
Course Code:BSMK 2302
Course Name:Strategic Human Resource Management
Credit Hours:3 (3,0)
Prerequisites:BSMK 1300
Course Description:
This course introduces the field of human resources management and its main functions. It identifies the influence of internal and external forces on human resource practices of firms, with a focus on the Saudi business environment. It also covers the strategic role of human resources management in achieving an organization’s competitive advantage. The course emphasizes the main success measures for human resource activities, job analysis and design, recruitment and selection, performance and evaluation management, training and development, and career planning. The course also introduces the increasing role of technology in the field of human resource management, in terms of human resource information systems internally and social media, externally.
Major Requirements (27 CR )(9 Courses)
Course Code:BSMK 3340
Course Name:Service Marketing
Credit Hours:3 (3,0)
Prerequisites:BSMK 1301
Course Description:
This course focuses on the distinctive characteristics and problems of marketing in service organizations and for any organization developing and marketing services as part of its business portfolio. It demonstrates why and how services require a distinctive approach to marketing strategy-both in its development and in its execution. This course examines cases from commercial and not-for-profit organizations such as all banking, transportation, hotels, tourism, hospitals, education, and professional services such as accountancy, engineering, and management consultancy.
Course Code:BSMK 3350
Course Name:Introduction to Digital Marketing
Credit Hours:3 (3,0)
Prerequisites:BSMK 1301
Course Description:
This course introduces the Internet marketplace and the importance of a company’s online presence. It also covers major digital platforms and online branding. The course focuses on the use of the different online tools to reach consumers, increase competitiveness and to develop a customer focus.
Course Code:BSMK 3341
Course Name:Integrated Marketing Communication
Credit Hours:3 (3,0)
Prerequisites:BSMK 3340
Course Description:
This course focuses on skills needed for researching, planning, creating, and executing integrated marketing communications. It highlights the importance of optimizing and coordinating all communication tools and tactics undertaken in aid of a brand or a marketing program. The course emphasizes the ability to effectively evaluate a marketing communications plan proposed by an agency. The course also covers macro-issues related to culture and advertising.
Course Code:BSMK 4342
Course Name:Consumer Behavior
Credit Hours:3 (3,0)
Prerequisites:BSMK 3341,BSMK 3342,BSMK 3343
Course Description:
This course introduces different tools employed by companies to learn about consumers. It further provides an overview of how the acquired information can be used to modify the marketing mix in an effort to increase competitiveness and to develop a customer focus. The course also presents a systematic approach on how consumers perceive information, how they encode it in memory, integrate it with other sources of information, retrieve it from memory, and utilize it to make decisions.
Course Code:BSMK 3343
Course Name:Business to Business
Credit Hours:3 (3,0)
Prerequisites:BSMK 3340
Course Description:
This course will teach the students the basic institutional details and principles of business to business marketing. It will give the students tools and frameworks to think strategically in a fast-changing industrial marketing landscape. The students will learn about best practices in Business Marketing as well as engage in practical learning experiences.
Course Code:BSMK 3342
Course Name:Brand Management & Strategy
Credit Hours:3 (3,0)
Prerequisites:BSMK 3340
Course Description:
This course provides a contemporary treatment of brands, brand equity and strategic brand management. It emphasizes why brands are important and how they should be managed to gain greater brand equity. Specifically, it emphasizes building a strategy, implementing the strategy, and measuring the brand performance to create a sustainable brand.
Course Code:BSMK 3344
Course Name:Internship
Credit Hours:3 (3,0)
Corequisites:BSMK 3350,BSMK 3341,BSMK 3342,BSMK 3343
Course Description:
This internship program reinforces and supplements academic preparation. It covers the application of concepts and theories learned in the classroom in an actual work environment related to the marketing field. It provides valuable opportunities for professional development. It also allows for new professional and practical knowledge and skills.
Course Code:BSMK 4340
Course Name:Senior Project 1
Credit Hours:3 (0,6)
Prerequisites:BSMK 3350,BSMK 3341,BSMK 3342,BSMK 3343
Course Description:
This course provides an introduction to market research as a business decision-making tool. The course covers a wide range of research methods.
Course Code:BSMK 4341
Course Name:Senior Project 2
Credit Hours:3 (0,6)
Prerequisites:BSMK 4340
Course Description:
This course provides an introduction to market research as a business decision-making tool. The course covers a wide range of research methods.
School/Program Elective/Track (9 CR )(3 Courses)
Course Code:BSMK 4360
Course Name:Tourism Marketing Management
Credit Hours:3 (3,0)
Prerequisites:BSMK 3350,BSMK3341,BSMK3342,BSMK3343
Course Description:
This course is an integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
Course Code:BSMK 4361
Course Name:Marketing for Sustainable Tourism
Credit Hours:3 (3,0)
Prerequisites:BSMK 4360
Course Description:
This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
Course Code:BSMK 4362
Course Name:Applied Projects in Tourism Marketing
Credit Hours:3 (3,0)
Prerequisites:BSMK 4360
Course Description:
This course emphasizes on using research to address tourism, hospitality and event issues related to the development and marketing of KSA as a tourism destination. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.
Course Code:BSMK 4350
Course Name:Social Media Marketing
Credit Hours:3 (3,0)
Prerequisites:BSMK 3350,BSMK3341,BSMK3342,BSMK3343
Course Description:
This course introduces a systematic approach for developing and managing social media campaigns. It emphasizes the four stages of a campaign, listening, design and engagement, implementation and monitoring, and evaluation. The course also focuses on the factors contributing to the development of local and global social media campaigns.
Course Code:BSMK 4351
Course Name:Digital Media Design
Credit Hours:3 (3,0)
Prerequisites:
BSMK 4350
Course Description:
This course focuses on the concepts and skills necessary to the design and implementation of graphic design, web design, and digital imaging. It emphasizes the basic elements of design and their strategic implementation to achieve marketing goals. The course also covers creative writing skills and standard design software tools to create a web portfolio of design projects and establish a media presence for companies.
Course Code:BSMK 4352
Course Name:Digital Marketing Analytics
Credit Hours:3 (2,2)
Prerequisites:BSMK 4350
Course Description:
This course introduces the different tools used to evaluate the effectiveness of a brand’s digital marketing strategies based on consumer engagement. It also focuses on data acquisition and evaluation using digital tools to help marketers achieve their marketing goals.
Course Code:BSMK 4370
Course Name:Event Management Fundamentals
Credit Hours:3 (3,0)
Prerequisites:BSMK 3350, BSMK 3341,BSMK 3342,BSMK 3343
Course Description:
This provides a structured and comprehensive education in both theoretical and practical aspects of event management. The content focuses on utilizing analytical methods to segment audiences, critically evaluating the growth of event tourism, and applying project management principles in event settings. Moreover, the course thoroughly covers financial management, reducing risks, and following legal regulations in the event business, guaranteeing a comprehensive educational experience based on the most effective methods used in the field.
Course Code:BSMK 4371
Course Name:Crafting Experiential Events
Credit Hours:3 (3,0)
Prerequisites:BSMK 4370
Course Description:
This course offers a streamlined approach for Saudi event professionals to enhance their design capabilities. It integrates key principles from creativity to innovative planning and experiential branding. Participants will learn to forge impactful event experiences, leveraging strategic value creation and the artful craft of 'event scape'. This professional program equips you with the skills to evoke memorable and multidimensional attendee interactions.
Course Code:BSMK 4372
Course Name:Financial Management for Event Planners
Credit Hours:3 (3,0)
Prerequisites:BSMK 4370
Course Description:
This comprehensive course is designed for event planners in Saudi Arabia, providing them with essential financial management skills and strategies to excel in their profession. Explore the world of event finances, from budgeting and pricing strategies to revenue optimization and risk assessment. Gain insights into financial feasibility, cash flow management, and the use of cutting-edge financial tools. Learn how to attract sponsors, maximize revenue, and make informed financial decisions. By the end of this course, you'll be equipped with the knowledge and skills needed to ensure the financial success of events in the Saudi Arabian context.
Course Code:BSMK 4345
Course Name:New Product Development
Credit Hours:3 (3,0)
Prerequisites:BSMK 3350, BSMK 3341,BSMK3342,BSMK3343
Course Description:
The course focuses on managing the process of developing a new product or new service from product definition through first-pass prototype. It familiarizes the students with the techniques and processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course culminates with a college-wide “trade show” where each group of students has a booth that displays its new product or service.
Course Code:BSMK 4346
Course Name:Promotion & Advertising
Credit Hours:3 (3,0)
Prerequisites:BSMK 4345
Course Description:
This is an advanced course designed to give students a strong theoretical background in advertising management issues, along with a practical understanding of how the elements in a marketing communications plan can help marketers achieve their objectives. This course provide introduction to theory and practice in advertising and promotion
Course Code:BSMK 4347
Course Name:Luxury & Fashion Marketing
Credit Hours:3 (3,0)
Prerequisites:BSMK 4345
Course Description:
This course will teach the students how to apply the strategies of luxury fashion brands across platforms, creating immersive and prototyped digital luxury fashion consumption experiences.
Students will learn how to give contemporary luxury fashion customers a more personal and active role by contributing to brand-generated content. In addition, students will develop new marketing approaches to meet luxury fashion customers’ expectations and learn how to acquire new customers. Students will also look at the technologies that allow luxury fashion companies to understand their actual customers and how to engage with them.
