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Visual Communications

​Program Overview:

The Visual Communication Department embraces contemporary and traditional design methodologies in practice, teaching, and research. It instills in our graduates the aspiration to advance themselves in education and the professional fields. It also seeks to foster an indigenous culture of design, conveying to students the responsibility to shape the future of visual communication in the region and the world.
It also prepares students to the job market through real life projects and constant collaboration with industry professionals and entrepreneurs.
Graduates of the program gain practical artistic knowledge, which enables them to be in key positions in the job market.

Program Mission:

To graduate women who contribute to the field of visual communication, express positive values, and advance themselves in education and the professional field.

Why choose to study Visual Communication at Dar Al-Hekma University?

  • The Visual Communication Department at Dar Al-Hekma is the first of its kind in Saudi Arabia and is recognized throughout the Kingdom for producing graduates who are ready to compete in the exciting and demanding job market. The dynamic curricula of the program focus on developing resourceful and successful design professionals with great insights in the world of visual arts.
  • The Mac labs, the latest software programs, the printmaking studios and the in-house digital printing services provide students with the appropriate facilities needed for their success.
  • The Program develops students' conceptions of the market by examining real company projects, and enhances their confidence and their social and artistic skills, which they very much need to compete in the global market.

ProgramTOEFL Score
(University Level)
Required
Certificate Percentage
Qudurat
Test Score
Other Admission
Requirements

Bachelor of Design in
Visual Communication

510A minimum High-School
Percentage of 80%
65%None

For further details about admissions, click here


Learning outcomes:

  • Communicate clearly and professionally in Arabic and English; 

  • Apply current industry standard technologies in the development and final production of visual communication; 

  • Integrate original imagery to communicate design solutions; 

  • Demonstrate communication proficiency using typographic skills in Arabic and English; 

  • Perceive the social issues confronting a design professional in the contemporary society

  • Develop solutions to problems encountered throughout all phases of the visual communication process; 

  • Uphold ethical standards as a visual communicator
  • Produce a portfolio that meets industry standards 


Year One (1)
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

COMM 1301 Communication Skills I3COMM 1302Communication Skills II3
ICTC 1301Information & Communication
Technology
3ARAB xxxxArabic Studies3
EMOI 1201Emotional Intelligence2ARTS xxxxArt & Design2
HART 1301Survey of World Art I3HART 1302Survey of World Art II3
FDSG 1301Fundamentals of Drawing3FDSG 1303Introduction to 3D Design3
FDSG 1302Fundamentals of Design3FDSG 1304Illustration Styles
and Techniques
3
Total Credit Hours 17 Total Credit Hours 17
Year Two (2)
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

BBBF 1101Basic Body & Brain Fitness1ISLS xxxxIslamic Studies 2
ARAB xxxxArabic Studies 3XXXX xxxxRequired General Ed
Electives (HUMN,
NASC,SBSC)
3
HART 2301Visual Communication Theory3XXXX xxxxFree Elective Course3
VLCD 2302Typography I: Latin
Typography
3HART 2302Modern Visual Communication
Theory
3
VLCD 2310Introduction to 4D Design3VLCD 2310Typography II: Arabic
Typography
3
VLCD 2311Introduction to Digital
Illustration
3VLCD 2311Introduction to Digital
Photography
3
Total Credit Hours 16 Total Credit Hours 17
Year Three (3)
Semester – Fall Semester – Spring Semester – Summer

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

ISLS xxxxIslamic Studies 3ENTR 3301 Entrepreneurship &
Design Thinking
3VLCD 3305Internship3
LOGC 1201 Logic and Problem Solving2VLCD 3307Web-based Design3
XXXX xxxx Required General
Ed Electives
(HUMN, NASC,SBSC)
3VLCD 3308Islamic Design3
HART 3301Research and
Writing for
the Creative Arts
3GRDS 3601Graphic Design
Studio II
6
VLCD 3306Typography III:
Type Design
3
GRDS 3304Graphic Design
Studio I
3
Total Credit Hours 17 Total Credit Hours 15 Total Credit Hours 3
Year Four (4)
Semester – Fall Semester – Spring

Course Code

Course Title

Credit
Hours

Course Code

Course Title

Credit
Hours

ISLS xxxx Islamic Studies 3XXXX xxxxFree Elective3
XXXX xxxx School / Program
Elective
3XXXX xxxx School / Program
Elective
3
GRDS 4402Capstone I: Graphic
Design Thesis
4GRDS 4403Graphic Design Portfolio3
GRDS 4501Graphic Design
Studio III
5GRDS 4403Capstone II: Graphic
Design Project
4
Total Credit Hours 15 Total Credit Hours 13

Graphic Design:

  • Graphic Designer
  • Corporate In-House designer
  • Advertising Art Director
  • Advertising Artist
  • Advertising Designer
  • Advertising Illustrator
  • Advertising Layout Designer
  • Biological Illustrator
  • Brand Development Designer
  • Cartoonist
  • Catalog Illustrator
  • Commercial Artist
  • Computer Animator
  • Computer Graphics Specialist
  • Commercial Artist
  • Computer Animator
  • Computer Graphics Specialist
  • Digital Image Artist
  • Digital Production Artist
  • Electronic Games Designer
  • Interactive Designer
  • Packaging Designer
  • Packaging Production Artist
  • Photo Editor

Motion Graphics:

  • Motion graphics designer
  • Character designer
  • Video editor
  • 2d Animator/2d character animator
  • Audio/Sound editor
  • Visual effect artist
  • Stop motion artist
  • Documentary filmmaker
  • Animation Illustrator
  • Storyboard artist
  • Filmmaker
  • Copy writer
  • Concept developer
  • Compositor
  • Production designer
  • Scriptwriter  
  • Interactive multimedia designer 
  • Website designer 
  • Application designer 

Ms. Nada Mohammed Zaidan

Lecturer

Hekma School of Design and Architecture

Dr. Karima Hussein Abdelhaleem Hemida

Assistant Professor

Hekma School of Design and Architecture

Dr. Samar Awad AlTarteer

Assistant Professor

Hekma School of Design and Architecture

Ms. Ahaad Abdulaziz Alamoudi

Lecturer

Hekma School of Design and Architecture

Ms. Ayhan Mohammad Amin Niyaz

Lecturer

Hekma School of Design and Architecture

Ms. Basma Nour A Beydoun

Lecturer

Hekma School of Design and Architecture

Ms. Hind Mansour Talal

Lecturer

Hekma School of Design and Architecture

Ms. Lama Ziyad Ajinah

Lecturer

Hekma School of Design and Architecture

Ms. Madiha Faiz Rana,

Lecturer

Hekma School of Design and Architecture

Ms. Maha Abdulaziz Saleh Aseel

Lecturer

Hekma School of Design and Architecture

Ms. Ola Khalid Nassief

Lecturer

Hekma School of Design and Architecture

Ms. Omotoyosi Abimbola Odunsi

Lecturer

Hekma School of Design and Architecture

Ms. Rae Mearkle

Lecturer

Hekma School of Design and Architecture

Ms. Sara Badi Albadi

Lecturer

Hekma School of Design and Architecture

Ms. Somayah Abdulgader Al Sowayigh

Lecturer

Hekma School of Design and Architecture

Ms. Rawaa Adel Bakhsh

Lecturer

Hekma School of Design and Architecture

Ms. Nada Mustafa Seet

Visiting Lecturer

Hekma School of Design and Architecture

Student Work and Projects

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Graduation Capstone II Project by Arwa Alkebsi implementing different branding applications | Instructor: Hind Talal

Watch Video

Character Development by Larissa Valles | Character design | Instructor: Somaya AlAlanda | Motion Graphics

Character Development by Larissa Valles | Character design | Instructor: Somaya AlAlanda | Motion Graphics

Character Development by Larissa Valles | Character design | Instructor: Somaya AlAlanda | Motion Graphics

Character Development by Larissa Valles | Character design | Instructor: Somaya AlAlanda | Motion Graphics

Exhibitions

The 23rd visual communication senior exhibition,12 graphic design and 8 motion graphics students has showcased their work based on an idea called “The Hex code”.

Download PDF
Watch Video

Start Alumni

Rawan Khogeer
Message

Ms. Rawan Khogeer who graduated with a Bachelor of Arts in Graphic Design in 2014 is the 2nd VisCom alumna achiever award recipient.

Following her passion she founded Rawan stationary store on the 10th of Jan 2018 and it has since grown to become a platform for regional designers and artists. The store aims to promote the Arabic language by attracting the products of Arab artists and designers from all over the Arab countries.

Key Facts

Program Name

Visual Communications


Academic Degree

Bachelor


Credit Hours

130


Program Length

4 Years


Mode of study

Full time

Ms. Hind Mansour Talal

Department Chair, Visual Communication Program


MA, Design (Graphic Design), The University Of Leeds, UK, 2010

BA, Graphic Design, Dar Al-Hekma College, Jeddah, K.S.A, 2008

Accreditation and Partnerships

Our accreditations and partnerships enrich our students' experiences.

New York Film Academy

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