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Marketing

Program Overview 

The Marketing Program is designed to provide students with a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are combined through a series of foundation courses and concentration courses that focus not only on “what to do,” but also on “how to do it”, and a professional capstone experience that includes projects with real companies and internships. The Marketing Program keeps its students abreast and up to date with new trends in the field. The program offers also a track in digital marketing, taught by expert instructors with demonstrated effectiveness in their industries, bringing forth their diverse expertise to equip students with the essential knowledge, skills, and strategies that enable them to thrive in the workplace.

Program Mission

To graduate leaders and entrepreneurs, equipped with the concepts and skills of international standards, to formulate, implement, and evaluate competitive marketing strategies.

Why choose the Marketing Program at Dar Al-Hekma University?

The Marketing Program helps students build a solid foundation in the field of marketing and makes sure that they

  • Learn from a diverse faculty who offer a holistic and in-depth learning experience.
  • Enhance their creativity, problem-solving and decision making skills in the marketing field.
  • Participate in practical projects in collaboration with local and international businesses and build their CV.
  • Benefit from a comprehensive internship program that ensures a better understanding of local and international business environments.
  • Become Members in the Marketing Society (MARKS) at Dar Al-Hekma, where they can practice their marketing knowledge and skills in a fun and creative environment.

Program TOEFL Score
(University Level)
Required
Certificate Percentage
Qudurat
Test Score
Other Admission
Requirements

Bachelor of Science in Marketing

  • Marketing (Track)
  • Digital Marketing (Track)
500A minimum High-School
Percentage of 80%
65%

None

For further details about admissions, click here 

Learning Outcomes

1.0 knowledge

  • Explain concepts, principles and practices related to Business

2.0 Cognitive Skills

  • Apply the concepts of Marketing to formulate, implement, and evaluate competitive marketing traditional and digital strategies and plans.
  • Identify the impact of marketing in business and society within the national and international environments."

3.0 Interpersonal Skills & Responsibility

  • Use techniques and methods of inquiry to collect and interpret data in order to provide information that would support strategic decisions.
  • Demonstrate the ability to critically analyze, manage and make decisions to deal with the challenges and complexities of the national and global business environments."

4.0 Communication, Information Technology, Numerical

  • Demonstrate effective written and oral communication skills.
  • Work independently and/or as part of a team.

5.0 Psychomotor

N/A

Year One
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 1301Introduction to
business
3BACC 1301Principles of Finance
Accounting
3
MATH 1301College Algebra3BMGT 1301Principles of
Management
3
BMKT 1301Principles of
Marketing Management
3BECO 1201Principles of
Microeconomics
2
COMM 1301Communication skills I3MATH 1303Calculus3
ICTC 1301Information and Communication
Technology
3BBIS 1301Business Information
Systems
3
ARAB xxxxArabic Studies3ISLS xxxxIslamic Studies3
Total Credit Hours 18 Total Credit Hours 17
Year Two
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BACC 2301Principles of Managerial
Accounting
3BBUS 2302Quantitative Analysis
for Management
3
BECO 2301Principles of
Microeconomics
3BFIN 2302Financial Management3
BMGT 2302Human Resources
Management
3MKTG 2301Advanced Marketing2
BSTA 2301Statistics for
Business
3BMGT 2301Principals of Organizational
Behavior
3
ARTS xxxxArts and Design2LOGC 1201Logic and Problem
Solving
2
COMM 1302Communication Skills II3XXXX xxxxRequired General Ed Electives
(HUMB, NASC, SBSC)
3
Total Credit Hours 17 Total Credit Hours 16
Year Three
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BMGT 3301International Business
Management
3BMGT 3304Strategic Management3
BMGT 3201Legal Environmental
of Business
3MKTG 3306Consumer Behavior3
BBUS 3302Research Methodology3MKTG 3307Marketing Research2
MKTG 3304Integrated Marketing
Communication
3EMOI 1201Emotional Intelligence3
ENTR 3301Entrepreneurship and
Design Thinking
3ISLS xxxxIslamic Studies3
ARAB xxxxArabic Studies3XXXX xxxxRequired General Ed
Electives (HUMB, NASC, SBSC)
3
Total Credit Hours 18 Total Credit Hours 17
Year Four
Semester – Fall Semester – Spring

Course Code

Course Title

Credit Hours

Course Code

Course Title

Credit Hours

BBUS 4301Business Ethics and
Social Responsibility
3MKTG 4307Digital and Social
MediaMarketing
3
MKTG 4305Brand Management and
Strategy
3MKTG 4308Internship: Marketing3
MKTG 4306Marketing Strategy3XXXX xxxxSchool/Program
Elective
3
BBBF 1101Basic Body and
Brain Fitness
1XXXX xxxxFree Elective3
ISLS xxxxIslamic Studies2
XXXX xxxxFree Electives3

                                                  

                                                                                                                                                                                                      

        

Total Credit Hours15Total Credit Hours12

                  

 

 

Sequence of Courses for Bachelor of Science in Marketing / Digital Marketing

 

Semester – Fall
Semester – Spring
Course Code Course TitleCredit Hours Course Code Course TitleCredit Hours 
DMKT 3301Introduction  to Digital Marketing3DMKT 4306Mobile Marketing3
DMKT 3302Social Media Marketing Campaigns3DMKT 4307Internship: Digital Marketing3
DMKT 3303Big Data for Business Intelligence3xxxx xxxx  School/Program Elective3
DMKT 4304Digital Marketing Analytics3  
DMKT 4305Digital Consumer Engagement  
Total Credit Hours15Total Credit Hours9

 

                                             

   

 

 

                                            

The marketing field covers a broad range of career paths, from creative to analytical areas of focus.

Some examples of career prospects are:

  • Brand Manager
  • Advertising
  • Market Research Analyst
  • Sales
  • Public Relations Manager
  • Events Coordinator
  • Media Account Manager/Executive
  • Marketing Strategist
  • Business Development Coordinator
  • Digital Marketer

Dr. Adel Mohammad S. Al Otaibi

Assistant Professor

Hekma School of Business and Law

Ms. Azza Mazen Batterjee

Lecturer

Hekma School of Business and Law

Dr. Mohammad Hatim Abuljadail

Visiting Assistant Professor

Hekma School of Business and Law

Ms. Nora Aljindi

Coordinator - Lecturer

Hekma School of Business and Law

Dr. Saeed Ali Badghish

Visiting Assistant Professor

Hekma School of Business and Law

Key Facts

Program Name

Marketing


Academic Degree

Bachelor


Credit Hours

130


Program Length

4 Years


Mode of study

Full time

Ms. Nora Nafez Aljindi

Coordinator, Marketing Department


MBA, Business Administration, American University of Beirut, Lebanon, 2004

BBA, Business Administration, American University of Beirut, Lebanon, 2001

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